##Are we ready to come out of our comfort zone?
India finally seems to be turning tide on entrepreneurship, as we see thousands of start-ups mushrooming across India. Gone are the days where everyone expected you to take up a government job or a job at large with known Indian companies and MNCs. On a lighter note, working with unknown start-ups are no more impediments in getting a suitable match while looking out for a bride/groom! We see more and more engineers wanting to work in start-ups while more and more entrepreneurs are venturing into start-up world earlier than later.
These are all encouraging signs even though we still have a long way to go compared to other countries like US, Israel, China etc. We are still very much sticking to our comfort zone and focused on internet/app centric services and e-commerce models. But, the real value is in building products and global brands. Product-centric start-ups, especially, require totally different mindset and approach. They tend to take tens to hundreds of millions of dollars and five to ten years before reaching profitability.